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Why should we care about sustainable fashion?

And should we turn to slow fashion brands and recycling clothing brands?

Well – the following statistics, published by the UNEP and the Ellen MacArthur Foundation, should give you an idea:

  • Every year the fashion industry uses 93 billion cubic meters of water — enough to meet the consumption needs of five million people.

  • Around 20 % of wastewater worldwide comes from fabric dyeing and treatment.

  • The fashion industry is responsible for 10 % of annual global carbon emissions, more than all international flights and maritime shipping combined.

  • If demographic and lifestyle patterns continue as they are now, global consumption of apparel will rise from 62 million metric tons in 2019 to 102 million tons in 10 years.

  • Every year plastic microfibers are dumped into the ocean, the equivalent of 50 billion plastic bottles. The danger? Microfibers cannot be extracted from the water and they can spread throughout the food chain.


And don’t forget, that in addition to all this, a significant number of manufacturers are guilty of working conditions and human rights violation, that needs to be condemned.

So – we need to turn to slow fashion brands. Brands that take sustainability serious. Brands that addresses the challenges in multiple ways. We also need to look for circular fashion brands / recycled clothing brands.

We all need to look for ways to become a better consumer.

And that is the point. Slow fashion brands. Recycled clothing brands – and many more will only grow and succeed if we all support them.

Remember, fashion should not be wearing what everyone else is wearing. And to quote Ralph Lauren: “Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.”.

With that in mind, embrace all the slow fashion brands. Brands that are known for long-lasting quality and classic and timeless design. This will give YOU a better way to find YOUR personal style – rather than following fashion trends, that changes frequently.

Do you know cool slow fashion brands? - then share that knowledge in MeetUp Forum.

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