That quote is not us. We stole it from a Bill Gates blog post.
This blog post is about why we strongly suggest that you bookmark and follow Gates Notes. You will find several posts related to the topic of climate change written by Bill Gates.
We have selected two interesting points from two posts. (there are many more).
The reduction in carbon emission as a result of the pandemic.
We have all changed the way we live. We may work from home and therefore not driving to work. We may use Zoom for customer meetings, therefore not travelling by plane. And traditional family vacation in another country may have been cancelled - and thereby no air travel for the family this year. All that must lead to a massive reduction in carbon emission- or?
The surprising result is, its 8%. That's it. That shows, what a massive challenge we have ahead of us, if an almost 100% standstill of global activity, only leads to an 8% reduction.
What is the difference in cost between a product that involves emitting carbon and an alternative that doesn’t?
That is in a nutshell, the question that all manufactures ask themselves. Most, if not all manufactures of goods, would prefer to offer a product, that is carbon neutral. Unfortunately, that comes with a cost. Higher or lower. But will the customer be willing to pay that premium for your product? - and what if your competitor is less committed to fighting climate change? - will all your customers then churn?
Interesting enough. We have been in a situation like this before. Organic food. Once, much more expensive compared to nonorganic. But, as many people started to pay attention to the benefit of organic food, the willingness to pay a bit more, help drive demand, that again helped manufactures to drive the cost down due to economy of scale.
When it comes to carbon emission. We have to do it again. We have to accept a higher cost for products with less or no carbon emission - and then let the economy of scale drive the cost down. That again, will drive bigger demand.
Bill Gates calls this the "Green Premium" in his latest blog post. The additional cost, we are forced to pay today, to secure a greener future. (Read more here).
In parallel to accepting a Green Premium on various products- and services, we also need to look at offsetting the rest of our personal carbon emission. We cannot only rely on buying the right products today to be carbon neutral. That is why we at zeeroo.me is offering carbon offset projects.
So - in short. We want as many as possible to:
a) Use a carbon calculator to understand their carbon footprint.
b) Reduce their carbon footprint by accepting a Green Premium, where possible.
c) Offset the rest - via a carbon offset project.
So, why not take the first step now? Understand your own carbon footprint?