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Toothpaste. Reborn. Revolutionazing tooth care.

wb daily care

Toothpaste. Reborn. Revolutionazing tooth care.

We believe in working with nature to restore balance, beginning with the smallest of ecosystems—our own oral microbiome. We would like to make a revolution in the daily care industry with innovative products that are better for customers and the planet. It starts with better ingredients, continues with packaging and ends with production. We look at the entire value chain and improve it step by step.